A handful of the projects I've loved most: bakeries, bistros, plant shops and publishers, each with its own story and its own voice.
A complete rebrand for a family-run bakery in Lyon's Croix-Rousse. Hand-lettered logotype, a sunrise palette and paper bags that customers keep and reuse.
An online shop and plant-care companion app for an urban greenhouse. Calm, botanical UI with watering reminders and a one-tap reorder.
Bold geometric identity, menus, signage and uniforms for a modern bistro. Inspired by tiled zinc counters and the rhythm of a busy service.
A fast, editorial e-commerce site for an independent running brand, built around route stories, shoe-fit guides and a frictionless checkout.
A redesign of a quarterly culture magazine: a new grid, a custom headline serif and a cover system flexible enough for every issue.
A packaging line for an Alpine herbal tea brand. Each blend gets its own mountain landscape, printed on recycled tins.